Free Salesforce Marketing Cloud Consultant Exam Dumps and Marketing Cloud Consultant Exam Questions

Question No: 11

MultipleChoice

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Choose 3 answers

Options

AUse the web analytics platform to trigger behavioral remarketing emails.

BTrack web activity from a click on an email URL back to a specific email campaign.

CPass web conversion data back into Marketing Cloud for use in email reporting.

DRecognize web traffic as originating from email instead of another channel.

EMatch subscribers to web activity by passing Subscriber ID through email links.

Question No: 12

MultipleChoice

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options

AAMPscript

BSSJS

CSQL

DHTML

Question No: 13

MultipleChoice

A retail company does business in both the United States and Canad

a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a 'Version' data field indicating the type of email the customer is to receive.

What question should be asked to determine a data/segmentation strategy?

Choose 2 answers

Options

AWill customers be able to sign up for the loyalty program at the store?

BIs the purpose of these emails for acquisition or retention or transactional?

CWill multiple languages be used, with a 'From Name' lookup table needed?

DWill version values/meanings change, precluding reusable AMPscript?

Question No: 14

MultipleChoice

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilised to make this happen?

Options

APublication Lists

BSubscriber Keys

CProfile Center

DSend Logging

Question No: 15

MultipleChoice

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

Options

ASubscriber Key

BContact ID

CMember Record

DData Extensions

Question No: 16

MultipleChoice

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

Options

AHow often will the layout of the content in a content area change?

BWhat is the maximum file size of the images being used?

CWhat From Name will be used for these emails?

DWill image URLs be available publicly?

EHow often will email content be image-only with text overlaying images?

Question No: 17

MultipleChoice

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:

* Customers who searched for an item on their website.

* Customers who abandoned a cart on their website.

* Customers who made a purchase on their website.

What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

Options

AShould customers exit the journey when the goal is met?

BHow are subscribers identified in your web analytics?

CHow many messages should be included in each journey?

DHow long after the behavior occurs will a subscriber need to enter a journey?

EShould a single customer exist in multiple journeys at the same time?

Question No: 18

MultipleChoice

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

Options

AUse a web-safe font for text that closely matches the brand's custom font.

BBuild an email as one image, with all text saved in the brand font.

CEdit an email's HTML to list the custom brand font in the style tag's font-family property.

DBuild an email using multiple images, with all text saved in the brand font.

Question No: 19

MultipleChoice

Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.

NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.

Which solution ts appropriate m this situation'

Options

AQ Split the existing activities into two
separate automations.

AImplement a Wait Activity to wait until the data extension is populated with records.

BPlace a Verification Activity between the import and SQL Query activity.

CWrite a custom SSJS script to

Dvalidate the row count of the staging data extension and send a notification email.
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system. If the row count exceeds 1,000, the automation can be paused and a notification email can be sent. This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview:https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5* Automation Studio Activities:https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5* Verification Activity in Automation Studio:https://help.salesforce.com/articleView?id=mc_as_verification_activity.htm&type=5* Wait Activity in Automation Studio:https://help.salesforce.com/articleView?id=mc_as_wait_activity.htm&type=5

Question No: 20

MultipleChoice

N scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers

Options

AConduct manual imports of customer information from Sales Cloud.

BCreate a data extension to incorporate the imported data from a Salesforce Dashboard.

CCombine each individual's channel contact information under one record.

DUse Marketing Cloud Connect to include data from Sales Cloud.