Ah, the age-old question of audience activation. I'd say all the options are valid, except maybe D - merging data from the backend might be a bit too complex for most use cases.
Running marketing campaigns on social media platforms and running targeted email campaigns based on customer activities and preferences are also important use cases for audience activation.
I agree, importing customer contacts from CRM systems and merging incoming customer data from ERP back end can definitely help create a more complete audience profile.
A, C, and E seem like the right answers here. Running targeted campaigns and updating customer data are definitely valid use cases for audience activation.
Devon
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