Consent management? Who needs that when you have Big Data, am I right? Just kidding, of course A is important too. But B and C are the real stars here.
This question is a no-brainer. B and C all the way! Too many companies are drowning in customer data these days. A CDP can be a lifesaver in that regard. *makes swimming motions*
I'd also throw in A as a valid concern. Proper consent and preference management is crucial for compliance and customer trust. A CDP should be able to handle that seamlessly.
I agree with Gladis. A CDP is all about breaking down those data silos and handling massive amounts of customer data. Missing consent management is a good point too, but not as critical as the other two.
Definitely B and C. Too many data silos and the inability to manage data volume are major issues that a CDP can help solve. I don't think single sign-on is a core CDP functionality.
Valene
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