As Chief Enterprise Architect of Wanderlust GmbH, you have just finished documenting the business ecosystem around online marketing. The CEO is asking for a suitable artifact to rejuvenate online marketing with a set of employees and partners. What would you do to be ready with the right information in this situation?
A stakeholder mapis a visual representation of the people and organizations that have an interest in the online marketing ecosystem. It is useful for understanding the different perspectives of the stakeholders and identifying the key stakeholders that need to be involved in the rejuvenation of the ecosystem.
A statement of architecture workis a document that describes the scope, objectives, and deliverables of an architecture project. It is not as detailed as a stakeholder map and it does not provide a visual representation of the stakeholders.
Extending the business ecosystem into business capabilities and processesis a good way to understand the current state of the ecosystem and identify the areas where improvement is needed. However, it does not provide a detailed view of the stakeholders involved in the ecosystem.
Therefore, the best course of action is to extend the organizational map by detailing the organization units, partners and stakeholder groups further into business roles and personas. This will provide a more detailed view of the stakeholders involved in the ecosystem and it will help to understand the different perspectives of the stakeholders.
Here are some of the benefits of extending the organizational map into business roles and personas:
It can help to identify the key stakeholders that need to be involved in the rejuvenation of the ecosystem.
It can help to understand the different perspectives of the stakeholders and identify any potential conflicts of interest.
It can help to ensure that the rejuvenation of the ecosystem is aligned with the needs of the stakeholders.
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