SAS Exam A00-240 Topic 9 Question 101 Discussion

Actual exam question for SAS's A00-240 exam

Question #: 101
Topic #: 9

A marketing analyst assessed the effect of web page design (A, B, or C) on customers' intent to purchase an expensive product. The focus group was divided randomly into three sub-groups, each of which was asked to view one of the web pages and then give their intent to purchase on a scale from 0 to 100. The analyst also asked the customers to give their income, which was coded as: I (lowest), II (medium), or III (highest). After analyzing the data, the analyst claimed that there was significant interaction and the webpage design mainly influenced high income people.

Which graph supports the analyst's conclusion?

AOption A

BOption B

COption C

DOption D

Show Suggested Answer

Suggested Answer: A

by Barney at Sep 14, 2024, 11:40 PM

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Glenna

2 months ago

Well, at least the analyst remembered to collect income data. That's more than some of my classmates would have done.

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Sheron

2 months ago

Haha, these graphs look like they were designed by a 5-year-old with crayons. No wonder the analyst was confused!

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France

24 days ago

Yeah, Option C seems to show the interaction between webpage design and high income customers.

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Noemi

26 days ago

I think Option C supports the analyst's conclusion.

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Rory

1 months ago

I agree, these graphs are not very clear.

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Izetta

2 months ago

I'm not convinced. Graph D shows the clearest separation between income groups, suggesting the webpage design had less influence on high-income cusAhmeders.

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Malcom

1 months ago

I see your point, but I still think option D is the most convincing.

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Ira

1 months ago

I disagree, I believe option C is the best graph to support the conclusion.

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Cathern

1 months ago

I think option D supports the analyst's conclusion.

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Ahmed

2 months ago

Graph B looks more promising to me. The lines for each income group seem to diverge as the web page design changes, indicating an interaction effect.

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Erasmo

1 months ago

Definitely, Graph B visually represents the significant interaction effect between web page design and high income customers.

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German

1 months ago

I think Graph B is the best choice to support the analyst's conclusion about the influence of web page design on high income customers.

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Goldie

1 months ago

Yes, the lines in Graph B do seem to separate more as the web page design changes, supporting the analyst's claim.

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Caren

2 months ago

I agree, Graph B shows a clear interaction effect between web page design and income level.

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Tambra

2 months ago

Hmm, that's an interesting point. I see your rationale. Option A could indeed be the right choice.

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Arlene

3 months ago

I disagree, I believe Option A is the correct graph because it shows a clear interaction between webpage design and high income people.

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Letha

3 months ago

Graph C definitely shows the interaction between web page design and income level that the analyst described. The difference in purchase intent between the income groups is much more pronounced for the different web page designs.

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Selma

3 months ago

Yes, the difference in purchase intent among income groups is striking in Graph C.

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Herminia

3 months ago

I agree, Graph C clearly demonstrates the interaction between web page design and income level.

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Tambra

3 months ago

I think the graph that supports the analyst's conclusion is Option C.

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